10 Awesome Video Marketing Tools to Elevate Your Content Strategy

In today’s fast-paced digital world, video marketing has become an essential component of successful online strategies. 

With the rise of social media, increasing video consumption, and shrinking attention spans, businesses and marketers must leverage video marketing tools to create engaging, high-quality content.

According to Cisco, video content was predicted to account for 80% of all internet traffic by 2019, and this trend has only continued to grow. 

rands that effectively use videos witness higher engagement, better lead conversions, and improved audience retention. However, before diving into video creation, it’s crucial to consider some key factors:

Define your brand’s story and objectives: What message do you want to convey? Who is your target audience?

Keep videos short and engaging: The ideal length varies by platform, but shorter videos tend to perform better.

Include a call-to-action (CTA) and optimize for SEO: Ensure viewers know what to do next—visit a website, subscribe, or make a purchase.

Use the right video marketing tools: Selecting the best tools can streamline the video creation process, making it easier to produce professional-quality content.

To help you get started, we’ve compiled a list of the 10 best video marketing tools that can take your content to the next level.

1. Wideo – Create Animated Marketing Videos Effortlessly

Wideo is an online video creation platform that allows users to design professional animated videos without requiring extensive design skills. Whether you’re creating explainer videos, product demos, or social media content, Wideo offers a vast collection of customizable templates to speed up the process.

Key Features:

• Drag-and-drop interface for seamless video creation.
• Pre-made templates to create professional animations quickly.
• Options to add logos, images, and background music.
• Direct sharing to social media and websites.

Pricing:

• Free version (limited to 45-second videos).
• Paid plans range from $9 to $39 per month.

Best For: Marketers, small business owners, and social media managers who need quick, engaging animated videos.

2. Viewbix – Make Your Videos Interactive

Viewbix is a powerful tool designed to enhance video engagement by allowing users to add interactive elements, such as clickable CTAs, forms, and custom branding.

Key Features:

• Simple three-step process for creating interactive videos.
• Branding options to maintain consistency with your business identity.
• Integration with analytics tools to measure video performance.
• Works seamlessly across different devices and platforms.

Pricing:

• Free version available.
• Premium plans require a consultation for custom pricing.

Best For: Businesses looking to create highly engaging video marketing campaigns with built-in calls to action.

3. Slidely – Turn Images and Music into Stunning Videos

Slidely is a cloud-based platform that enables users to create beautiful video slideshows and music videos, making it an excellent tool for storytelling.

Key Features:

• Drag-and-drop interface with easy media integration.
• Wide range of themes and templates.
• Social sharing and community engagement features.
• Web and mobile app compatibility.

Pricing:

• Free registration with premium features available.

Best For: Marketers who want to create visually stunning promotional videos or highlight customer testimonials.

4. Powtoon – Bring Stories to Life with Animated Presentations

Powtoon is a versatile tool that simplifies the process of creating animated marketing videos, presentations, and tutorials.

Key Features:

• User-friendly interface with drag-and-drop functionality.
• Pre-designed templates for quick video creation.
• Direct export to YouTube and social media.
• Reports claim a 300% increase in engagement compared to traditional videos.

Pricing:

• Free version with watermarks.
• Paid plans start at $18/month.

Best For: Businesses that rely on storytelling and engaging animated content to educate and convert audiences.

5. WeVideo – A Cloud-Based Video Editing Powerhouse

WeVideo is a professional-grade video editing software that operates in the cloud, allowing seamless collaboration among teams.

Key Features:

• Cloud-based storage and editing for real-time collaboration.
• Branding options, including logos, color schemes, and CTAs.
• Multi-device accessibility (desktop, tablet, and mobile).

Pricing:

• Free version available.
• Paid plans start at $7/month.

Best For: Businesses and teams looking for a collaborative, cloud-based video editing tool.

6. Stupeflix – Simplifying Video Creation with Pre-Set Themes

Stupeflix allows users to quickly create videos using existing images, text, and music, making it ideal for beginners.

Key Features:

• 16 themes to choose from for easy customization.
• Integration with YouTube and social media platforms.
• Fast rendering speeds for quick publishing.

Pricing:

• Free version available.
• Pro plan starts at $29/month.

Best For: Entrepreneurs and content creators who need quick, professional-quality videos without advanced editing skills.

7. VideoScribe – Create Eye-Catching Whiteboard Animations

VideoScribe is a unique tool specializing in whiteboard animation videos, making it perfect for explainer videos and educational content.

Key Features:

• Thousands of royalty-free images and music tracks.
• Full customization with GIFs, backgrounds, and text overlays.
• Simple interface for effortless animation creation.

Pricing:

• Free 7-day trial.
• Paid plans start at $11/month.

Best For: Educators and businesses that want to create engaging whiteboard-style videos.

8. Filmora – A Feature-Rich Video Editing Software

Filmora is a powerful, yet easy-to-use video editing software that offers both basic and advanced features.

Key Features:

• Multiple editing options, including trimming, overlays, and sound effects.
• Intuitive user interface with built-in tutorial support.
• Export in various formats, including HD and 4K.

Pricing:

• Free trial available.
• Paid plans start at $19.95/year.

Best For: Content creators and marketers who need an affordable yet professional video editing tool.

9. Vidyard – Advanced Video Analytics and Marketing

Vidyard is more than just a video hosting platform—it provides detailed analytics, helping marketers understand video performance.

Key Features:

• Detailed insights on viewer engagement and click-through rates.
• Integration with CRM tools like Salesforce.
• Lead generation tools.

Pricing:

• Custom pricing based on business needs.

Best For: Businesses focused on data-driven video marketing campaigns.

10. Wistia – A Premium Video Hosting Platform with Advanced Analytics

Wistia is a top-tier video hosting platform designed for businesses looking to track and optimize video performance.

Key Features:

• Heatmaps for detailed engagement tracking.
• Custom branding and lead generation tools.
• Marketing integrations for better audience insights.

Pricing:

• Free for up to 25 videos.
• Paid plans start at $25/month.

Best For: Businesses that prioritize branding and analytics-driven video marketing.

 

FAQs

1. What are video marketing tools?

Video marketing tools are software applications that help businesses create, edit, and distribute videos to engage their audience and enhance brand visibility.

2. How do video marketing tools benefit businesses?

These tools streamline video creation, enhance engagement, provide analytics, and improve social media reach, ultimately increasing conversions and brand awareness.

3. Which video marketing tool is best for beginners?

Wideo, Powtoon, and Filmora are excellent options for beginners due to their easy-to-use interfaces and extensive templates.

4. Can I use video marketing tools for free?

Yes, most tools offer free versions with basic features. Premium plans unlock advanced editing capabilities, higher storage, and analytics.

5. What is the best tool for whiteboard animations?

VideoScribe is the best tool for creating whiteboard animations, offering extensive customization and ease of use.

6. How can I track the success of my video marketing campaigns?

Tools like Vidyard and Wistia provide in-depth analytics, tracking viewer engagement, heatmaps, and conversion rates.

7. Do these tools support social media integration?

Yes, most tools allow direct sharing to platforms like YouTube, Facebook, Instagram, and Twitter for better audience reach.

8. Are there any tools for collaborative video editing?

WeVideo offers team collaboration features, making it ideal for businesses that require multiple contributors on a project.

9. Can I create interactive videos with these tools?

Yes, Viewbix and Vidyard provide interactive video features, including clickable call-to-actions and lead capture forms.

10. What is the best tool for businesses looking for video SEO optimization?

Wistia is an excellent choice, offering detailed analytics, SEO optimization tools, and lead generation capabilities.

Conclusion

Choosing the right video marketing tools can significantly enhance your content strategy. Whether you’re a startup, marketer, or business owner, these tools will help you create engaging videos, optimize audience engagement, and drive conversions. Start exploring these platforms today and elevate your video marketing game!