FirstCry has grown into one of India’s most trusted and loved online and offline retail brands for baby and kids’ products. Founded in 2010, the company has transformed the way parents shop for their little ones by offering a one-stop solution for everything related to babies, kids, and maternity needs. With over 2,000 stores across India and a robust digital presence, FirstCry continues to set benchmarks in the e-commerce and retail space.
At the center of its success lies a strong network of offices and fulfillment centers spread across key Indian cities. The FirstCry head office in Pune acts as the corporate headquarters, managing business operations, marketing, technology, and partnerships. Additionally, regional offices in Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Chennai play significant roles in sales, logistics, and customer experience.
This blog provides a detailed overview of FirstCry offices in India, including their addresses, key functions, company background, and frequently asked questions. It explains how each office contributes to the brand’s growth and how FirstCry has revolutionized the Indian retail landscape for parents and families.
Company Overview
FirstCry (Brainbees Solutions Pvt. Ltd.) is India’s largest online and offline retailer for baby and kids’ products. It was founded in 2010 by Supam Maheshwari and Amitava Saha, with a mission to simplify parenting and make quality products accessible to every family.
Over the years, FirstCry has built a massive inventory of over 2,000 international and Indian brands, offering a wide range of categories, including baby gear, toys, feeding essentials, clothes, diapers, maternity care products, and educational tools.
From being a pure online player, FirstCry expanded into offline retail, creating an omnichannel presence that combines digital convenience with in-store experiences. Today, it operates thousands of franchise outlets across India, making it a household name among parents.
Key Facts About FirstCry
- Full Name: Brainbees Solutions Pvt. Ltd. (FirstCry)
- Founded: 2010
- Founders: Supam Maheshwari and Amitava Saha
- Headquarters: Pune, Maharashtra, India
- Industry: E-commerce and Retail
- Products: Baby and kids’ products, maternity care, toys, fashion, and essentials
- Stores: Over 2,000 franchise and company-owned stores
- Employees: Over 6,000
- Global Presence: Offices in India, UAE, and other Asian countries
- Parent Brand Portfolio: BabyHug, CuteWalk, and Intelliskills
Vision and Mission
Vision:
To be the most trusted parenting partner by offering quality products, expert advice, and a seamless shopping experience for families worldwide.
Mission:
To empower parents by providing the best products, personalized recommendations, and reliable services, both online and offline.
FirstCry’s mission is deeply rooted in the belief that parenting should be joyful and stress-free. The company’s offices, logistics centers, and customer care hubs collectively work to achieve this vision.
FirstCry Head Office – Pune, Maharashtra
The FirstCry head office in Pune serves as the corporate headquarters and the strategic command center for all business operations. Pune, being a growing technology and innovation hub, provides the perfect environment for the company’s leadership, marketing, IT, and business teams to collaborate.
From this office, FirstCry manages its vast e-commerce operations, franchise network, marketing campaigns, and customer service initiatives. It also functions as the core center for decision-making, technology development, and partnerships.
Address
FirstCry Head Office (Corporate Headquarters)
Brainbees Solutions Pvt. Ltd.
Rajiv Gandhi Infotech Park, Phase 1, Hinjewadi,
Pune, Maharashtra – 411057, India.
Key Functions
Corporate Leadership and Management
The head office houses the company’s top executives, including the CEO, CFO, and leadership teams, who formulate corporate strategy, investment plans, and business direction.
Technology and Product Development
The tech and engineering teams in Pune manage the development of FirstCry’s digital platforms — website, mobile app, CRM systems, and customer data analytics tools.
Marketing and Brand Strategy
Responsible for nationwide marketing campaigns, advertising strategies, influencer partnerships, and brand management.
Customer Relationship Management
Oversees customer satisfaction programs, issue resolution systems, and loyalty programs.
Finance and Legal Affairs
Handles budgeting, accounting, auditing, and legal compliance for all FirstCry operations.
Human Resources and Training
Manages employee engagement, recruitment, and workforce development initiatives.
Significance
The FirstCry head office in Pune is the backbone of the company’s business and technological ecosystem. It represents innovation, strategy, and leadership, ensuring seamless coordination across all retail and e-commerce channels.
FirstCry Regional Offices in India
While the FirstCry head office governs overall strategy, its regional offices across India manage sales, logistics, and franchise operations. These offices ensure that customers, franchisees, and delivery partners experience consistent service quality throughout the country.
FirstCry Office – Mumbai, Maharashtra
The Mumbai office serves as the hub for business development, investor relations, and brand collaborations. Located in India’s financial capital, this office connects FirstCry with corporate partners, vendors, and investors.
It also manages marketing partnerships, celebrity endorsements, and media communications.
Address
FirstCry Mumbai Office
FirstCry.com,
The Capital Building, Bandra Kurla Complex (BKC),
Bandra (East), Mumbai, Maharashtra – 400051, India.
Key Functions
Investor and Partner Relations
Handles relationships with investors, stakeholders, and strategic partners.
Marketing and Media Communication
Coordinates advertising, PR, and social media collaborations.
Corporate Sales and Sponsorships
Manages collaborations with brands, corporates, and institutions for bulk purchases and promotions.
Legal and Compliance Support
Provides financial and regulatory compliance assistance for western India operations.
Significance
The Mumbai office helps FirstCry strengthen its corporate and financial presence while managing key partnerships and investor communications.
FirstCry Office – Delhi NCR (Gurugram, Haryana)
The Delhi NCR office acts as the operational base for northern India, managing logistics, supply chain operations, and regional sales. It supports the company’s franchise partners and retail outlets in Delhi, Haryana, Punjab, and Uttar Pradesh.
This office also assists in policy development and customer outreach for the northern region.
Address
FirstCry Delhi NCR Office
Plot No. 97, Udyog Vihar Phase IV,
Gurugram, Haryana – 122015, India.
Key Functions
Sales and Franchise Operations
Manages sales growth and franchise relations in northern India.
Supply Chain and Distribution
Coordinates warehouse management and product delivery logistics.
Regional Customer Support
Handles queries, complaints, and feedback for customers in north India.
Training and Onboarding
Provides operational training for franchise staff and logistics teams.
Significance
The Delhi NCR office is vital for expanding FirstCry’s presence across northern India. It ensures operational efficiency and timely delivery in one of the company’s largest customer markets.
FirstCry Office – Bengaluru, Karnataka
The Bengaluru office focuses on technology, analytics, and innovation. As a technology-driven e-commerce company, FirstCry relies heavily on data insights and digital optimization to improve its customer experience. Bengaluru’s tech ecosystem enables the company to hire top engineering talent and develop AI-driven retail solutions.
Address
FirstCry Bengaluru Office
FirstCry.com,
Embassy Tech Village, Outer Ring Road,
Bellandur, Bengaluru, Karnataka – 560103, India.
Key Functions
Data Analytics and Artificial Intelligence
Analyzes customer behavior, purchase patterns, and delivery trends to enhance personalization.
App Development and IT Solutions
Works on app performance, security, and user experience improvements.
Digital Marketing and Automation
Implements AI-based marketing tools and targeted advertising campaigns.
E-commerce Optimization
Develops new features for website and mobile platforms to improve user convenience.
Significance
The Bengaluru office is the innovation hub of FirstCry. It helps integrate technology with retail, ensuring the company remains a leader in the digital commerce space.
FirstCry Office – Hyderabad, Telangana
The Hyderabad office primarily handles warehouse management, logistics coordination, and order fulfillment. Hyderabad’s geographical location makes it ideal for managing product distribution across southern India.
Address
FirstCry Hyderabad Office
Plot No. 24, IDA Uppal Industrial Area,
Hyderabad, Telangana – 500039, India.
Key Functions
Warehousing and Inventory Control
Manages large-scale storage and inventory tracking.
Supply Chain Optimization
Ensures efficient transportation and dispatch of orders.
Regional Sales Support
Assists franchisees and retail stores in Telangana and Andhra Pradesh.
Customer Order Fulfillment
Coordinates online order processing for faster deliveries.
Significance
The Hyderabad office serves as a logistical backbone for FirstCry’s southern operations, ensuring prompt deliveries and optimized supply chain management.
Also Read: India Today Offices in India
FirstCry Office – Chennai, Tamil Nadu
The Chennai office is an extension of the company’s southern operations. It focuses on franchise relations, customer support, and product localization for southern customers.
This office also oversees retail expansion and marketing campaigns tailored for South Indian markets.
Address
FirstCry Chennai Office
FirstCry.com,
Mount Poonamallee High Road, Porur,
Chennai, Tamil Nadu – 600116, India.
Key Functions
Regional Franchise Management
Supports store operations, franchise onboarding, and quality control.
Customer Service and Returns Handling
Manages customer queries, refunds, and return logistics.
Regional Marketing
Conducts campaigns specific to southern Indian demographics.
Training and HR Support
Provides training to retail staff and store managers.
Significance
The Chennai office helps FirstCry maintain its strong brand presence in southern India, focusing on regional customization and customer satisfaction.
How FirstCry Offices Work Together
The FirstCry head office in Pune sets corporate direction and manages technology, finance, and marketing, while regional offices across Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Chennai execute region-specific operations.
All offices are digitally interconnected, allowing real-time coordination for logistics, product management, and customer support. This integrated structure helps FirstCry manage millions of customers and stores efficiently across India.
Key Divisions of FirstCry
- E-commerce and Retail Operations
- Technology and Innovation
- Marketing and Brand Strategy
- Logistics and Supply Chain
- Customer Experience Management
- Franchise Development and Sales
Each division functions collaboratively under the leadership of the FirstCry head office, ensuring consistent service delivery and growth across all markets.
Why FirstCry Stands Out
FirstCry stands out as India’s most comprehensive parenting brand due to its customer-first approach, extensive product range, and strong technological foundation. Its combination of online convenience and offline accessibility makes it a preferred choice for parents.
The brand’s offices across India are the driving force behind this success — each one contributing uniquely to customer satisfaction, operational excellence, and innovation.
FAQs
Where is the FirstCry head office located?
The FirstCry head office is located at Rajiv Gandhi Infotech Park, Hinjewadi, Pune, Maharashtra – 411057.
How many offices does FirstCry have in India?
FirstCry operates a corporate head office in Pune and regional offices in Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Chennai.
What is the function of the FirstCry head office?
The head office manages technology, marketing, business strategy, finance, and corporate leadership.
Does FirstCry have physical stores in India?
Yes, FirstCry has over 2,000 offline stores across India in addition to its online platform.
Who founded FirstCry?
FirstCry was founded by Supam Maheshwari and Amitava Saha in 2010.
What industries does FirstCry operate in?
FirstCry operates in e-commerce and retail, focusing on baby, kids’, and maternity products.
Is FirstCry an Indian company?
Yes, FirstCry is an Indian company headquartered in Pune, Maharashtra.
Does FirstCry operate internationally?
Yes, FirstCry has expanded its operations to other Asian countries, including the UAE.
Can I contact FirstCry customer care through their office?
Yes, customers can contact the company through the official website or customer service numbers listed on the website.
Does FirstCry franchise its stores?
Yes, FirstCry operates through a franchise model in many cities across India.
Conclusion
The FirstCry offices in India form the backbone of the brand’s vast retail and e-commerce network. The FirstCry head office in Pune leads strategy, innovation, and management, while regional offices in Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Chennai handle sales, operations, logistics, and customer support.
Together, these offices represent FirstCry’s commitment to quality, accessibility, and customer satisfaction. As India’s leading parenting and childcare brand, FirstCry continues to redefine convenience and care, helping parents make informed choices for their children — from newborns to growing kids — and solidifying its position as a global leader in the family retail space.
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