7 Best Content Marketing Platforms

Content marketing is an essential aspect of modern digital marketing strategies. Businesses use content to attract, engage, and convert audiences into loyal customers. However, managing content marketing efforts efficiently requires the right tools. Content marketing platforms (CMPs) streamline content creation, distribution, collaboration, and analytics, helping marketers maximize their efforts.

With countless CMPs available, choosing the right one can be challenging. To make your decision easier, we’ve compiled a list of the 7 best content marketing platforms that can help you optimize your content strategy.

1. Contently

Contently is one of the most popular and powerful content marketing platforms, known for its ability to facilitate high-quality content creation. It provides a comprehensive suite of tools that cater to businesses looking to scale their content marketing efforts.

Key Features:

• Content Strategy Assistance: Uses AI-driven recommendations to enhance your content strategy.
• Freelancer Network: Connects businesses with a vast pool of professional writers, designers, and videographers.
• Workflow Management: Enables seamless collaboration between marketing teams, editors, and freelancers.
• Analytics & Performance Tracking: Provides in-depth insights into how content is performing across different channels.
• SEO Optimization Tools: Helps improve content rankings and visibility in search engines.

Why Choose Contently?

Contently is ideal for businesses looking for high-quality content creation and advanced analytics. Its freelance network gives access to top-tier writers, ensuring that your brand voice remains consistent and compelling. The platform’s robust analytics help measure ROI, making it a valuable tool for data-driven marketers.

2. Skyword

Skyword is another top-tier content marketing platform that focuses on storytelling and audience engagement. It offers a centralized workspace where teams can collaborate effectively.

Key Features:

• Content Planning & Publishing: Helps brands strategize, plan, and schedule content across multiple platforms.
• Talent Network: Provides access to a pool of professional content creators.
• AI-Powered Insights: Offers recommendations on topics, audience engagement, and performance optimization.
• Brand Governance: Ensures content aligns with brand guidelines and messaging.
• Multichannel Distribution: Publishes content seamlessly across different platforms, including blogs, social media, and email marketing tools.

Why Choose Skyword?

Skyword is an excellent choice for enterprises and large organizations that require a scalable content marketing solution. It is particularly useful for businesses that prioritize high-quality storytelling and brand consistency.

3. Optimizely (Episerver)

Optimizely, formerly known as Episerver, is a powerful digital experience platform (DXP) that enables marketers to experiment, optimize, and deliver personalized content experiences.

Key Features:

• Content Management System (CMS): Provides a user-friendly interface for creating and managing content.
• Personalization & Experimentation: Uses AI-driven personalization to tailor content based on user behavior.
• A/B Testing: Enables marketers to test different content variations to determine what resonates best with audiences.
• Data-Driven Insights: Tracks customer interactions to improve content engagement.
• Seamless Integrations: Works with various marketing automation tools, CRM platforms, and analytics tools.

Why Choose Optimizely?

Optimizely is a fantastic choice for businesses that want to experiment and optimize content performance continuously. It is particularly useful for brands that prioritize A/B testing and data-driven personalization to improve user engagement.

4. HubSpot

HubSpot is a well-known inbound marketing platform that offers a comprehensive suite of tools for content marketing, customer relationship management (CRM), email marketing, and lead nurturing.

Key Features:

• SEO-Optimized Blogging: Helps create and publish high-quality blog posts with built-in SEO recommendations.
• Marketing Automation: Allows automated content distribution through email campaigns and social media.
• Lead Generation & Nurturing: Captures leads through landing pages and pop-up forms.
• CRM Integration: Enables a seamless connection between marketing and sales teams.
• Performance Analytics: Provides detailed insights into content performance, audience behavior, and conversion rates.

Why Choose HubSpot?

HubSpot is an excellent choice for businesses that want an all-in-one marketing platform. Its automation features make it easy to distribute content efficiently, while its CRM integration helps nurture leads effectively.

5. StoryChief

StoryChief is a content marketing collaboration tool designed to help teams create, manage, and distribute content efficiently. It is known for its multi-channel publishing capabilities, making it easy to share content across various platforms.

Key Features:

• Content Collaboration: Allows teams to work together on content creation and approval workflows.
• SEO & Readability Analysis: Ensures content is optimized for search engines and user engagement.
• Multi-Channel Publishing: Distributes content to blogs, social media, email newsletters, and third-party platforms.
• Social Media Integration: Allows scheduling and publishing social media posts directly from the platform.
• Content Calendar: Helps marketers plan and organize content schedules effectively.

Why Choose StoryChief?

StoryChief is perfect for businesses that need an efficient content distribution strategy. Its multi-channel publishing feature ensures that content reaches the right audience across different platforms without extra effort.

6. Narrato Workspace

Narrato Workspace is a content management platform that enables seamless content creation, collaboration, and workflow management for marketing teams.

Key Features:

• Content Planning & Task Management: Allows teams to organize and assign content tasks efficiently.
• AI Writing Assistance: Provides AI-powered content suggestions and grammar checking.
• Content Approvals & Revisions: Simplifies the content approval process with automated workflows.
• Templates & Style Guides: Ensures brand consistency by using predefined templates and guidelines.
• Integrations with Other Marketing Tools: Works seamlessly with CMS platforms, social media management tools, and analytics software.

Why Choose Narrato Workspace?

Narrato is ideal for content teams looking for an organized workspace to streamline their content production process. Its AI-powered assistance makes it a great option for businesses focused on producing high-quality content at scale.

7. Publitas

Publitas is a digital publishing platform that allows brands to create interactive and visually appealing online catalogs and magazines.

Key Features:

• Drag-and-Drop Content Editor: Allows easy creation of interactive catalogs with images, videos, and links.
• E-Commerce Integration: Enables shoppable experiences within digital publications.
• Mobile Optimization: Ensures content is accessible and engaging across all devices.
• Performance Analytics: Tracks user engagement, conversions, and time spent on content.
• SEO-Friendly Publications: Optimizes digital content for search engines.

Why Choose Publitas?

Publitas is an excellent choice for businesses in e-commerce, retail, and publishing that want to enhance customer experiences with interactive digital catalogs.

FAQs

1. What is a Content Marketing Platform (CMP)?

A Content Marketing Platform (CMP) is a software solution that helps businesses plan, create, manage, distribute, and analyze content efficiently. These platforms enhance workflow automation and improve content ROI.

2. How do I choose the right content marketing platform?

Consider the following factors:

• Your business size and content marketing goals.
• Required features (e.g., automation, collaboration, analytics, SEO optimization).
• Budget and pricing plans.
• Integration with existing marketing tools.

3. Are there free content marketing platforms available?

Yes, some platforms, like HubSpot and StoryChief, offer free plans with limited features. These can be useful for small businesses or startups looking to test their capabilities before upgrading.

4. How do content marketing platforms improve ROI?

CMPs enhance ROI by automating workflows, improving content quality, streamlining distribution, and offering analytics to measure performance and optimize strategies.

5. Can small businesses benefit from content marketing platforms?

Absolutely! Even small businesses can leverage CMPs to save time, maintain consistency, and measure content success more effectively.

Conclusion

Choosing the right content marketing platform depends on your business needs and content goals. Whether you prioritize high-quality content creation (Contently, Skyword), automation (HubSpot, StoryChief), or digital publishing (Publitas), there’s a platform for you.

By investing in a CMP, you can streamline your content strategy, enhance audience engagement, and ultimately boost your marketing ROI.