Summary
Aditya Birla Fashion and Retail Limited (ABFRL) is one of India’s largest and most admired fashion and lifestyle companies. From managing iconic brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England to pioneering ethnic wear and global fashion collaborations, ABFRL has transformed India’s retail landscape. With offices and regional centers across major Indian cities, the company operates through a vast network of retail stores, design hubs, and corporate divisions.
This detailed guide explores ABFRL offices in India, highlighting their locations, key functions, and addresses, along with a comprehensive company overview. You’ll also learn about how each office contributes to brand management, retail operations, digital innovation, and supply chain efficiency, helping ABFRL maintain its leadership in the Indian fashion industry.
Company Overview
Aditya Birla Fashion and Retail Limited (ABFRL) is a part of the prestigious Aditya Birla Group, a USD 65 billion global conglomerate. Established in 2015 through the consolidation of Madura Fashion & Lifestyle and Pantaloons Fashion & Retail, ABFRL represents the fashion and retail vertical of the group.
The company’s portfolio includes India’s most renowned fashion labels, catering to both mass-market and premium consumers. From formal wear and casual apparel to ethnic and luxury fashion, ABFRL manages brands that define India’s evolving style preferences.
With over 10,000 employees and thousands of retail outlets nationwide, ABFRL has become the backbone of India’s organized fashion ecosystem.
Key Facts about ABFRL
- Full Name: Aditya Birla Fashion and Retail Limited
- Parent Organization: Aditya Birla Group
- Founded: 2015 (through merger of Madura Fashion & Lifestyle and Pantaloons)
- Headquarters: Bengaluru, Karnataka, India
- Chairman: Kumar Mangalam Birla
- Managing Director: Ashish Dikshit
- Industry: Fashion, Retail, Apparel, Lifestyle
- Brands Under ABFRL: Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, Jaypore, Tasva, StyleUp
- Employees: Over 10,000 across India
- Retail Presence: 4,000+ stores in over 800 cities
Vision and Mission
Vision:
To be India’s most admired and trusted fashion and lifestyle company, enriching customer experiences through innovation, quality, and sustainability.
Mission:
To democratize fashion by providing diverse, trend-driven, and affordable clothing across all customer segments while ensuring responsible growth through sustainability and technology.
ABFRL has made sustainability a core business priority with its “ReEarth” initiative, focusing on ethical production, responsible sourcing, and reducing environmental impact across its supply chain.
ABFRL Offices in India
ABFRL’s corporate structure is spread across multiple Indian cities, with its headquarters in Bengaluru and regional offices in Mumbai, Gurgaon, Chennai, Kolkata, and Hyderabad. Each office functions as a specialized hub for brand management, design, retail operations, logistics, and e-commerce.
ABFRL Corporate Office – Bengaluru, Karnataka
The Bengaluru corporate office serves as ABFRL’s headquarters and central command center for strategy, design, technology, and business management. Bengaluru, known as India’s tech and innovation hub, complements ABFRL’s digital-first retail approach.
The office is home to ABFRL’s top leadership, brand management teams, marketing departments, and digital transformation units. It also oversees partnerships, investor relations, and sustainability projects.
Address
ABFRL Corporate Office
Aditya Birla Fashion and Retail Limited,
7th Floor, SKCL Central Square II,
Binnamangala, Indiranagar 1st Stage,
Bengaluru, Karnataka – 560038, India.
Key Functions
Corporate Governance and Strategy
Hosts executive leadership, including the Chairman and Managing Director, responsible for steering the company’s growth trajectory.
Brand Management and Design
Oversees creative design studios for brands like Allen Solly, Van Heusen, and Louis Philippe.
Digital Transformation and E-Commerce
Develops online platforms, customer analytics, and omnichannel retail systems.
Finance and Investor Relations
Manages financial planning, investor communications, and performance reporting.
Sustainability and CSR
Leads the “ReEarth” sustainability program and community development initiatives.
Human Resources and Training
Handles recruitment, leadership programs, and employee engagement strategies.
Significance
The Bengaluru headquarters is the strategic and creative powerhouse of ABFRL. It sets the vision for brand innovation, technology adoption, and sustainable retailing across the company’s vast network.
ABFRL Office – Mumbai, Maharashtra
The Mumbai office serves as ABFRL’s commercial and marketing hub. Mumbai’s role as India’s fashion capital makes it the ideal base for brand communication, public relations, and retail partnerships.
This office is instrumental in managing collaborations with influencers, designers, and advertising agencies while driving consumer engagement through media campaigns and product launches.
Address
ABFRL Mumbai Office
Aditya Birla Centre, Tower A, 9th Floor,
S.K. Ahire Marg, Worli,
Mumbai, Maharashtra – 400030, India.
Key Functions
Brand Marketing and PR
Leads all major advertising campaigns and brand activations across India.
Retail Expansion and Partnerships
Coordinates with real estate partners and developers for new store locations.
Visual Merchandising and Product Display
Designs store layouts and customer experience strategies.
Corporate Communications
Handles public relations, media outreach, and crisis management.
Fashion Events and Collaborations
Manages ABFRL’s participation in fashion weeks and designer partnerships.
Significance
The Mumbai office acts as the face of ABFRL’s brand identity and marketing excellence. It connects the company’s creative vision with consumer touchpoints across various markets.
ABFRL Office – Gurgaon, Haryana
The Gurgaon office is a key regional hub managing operations across North India. Given the high concentration of retail markets and corporate buyers in Delhi NCR, this office focuses on regional sales, distribution, and corporate retail partnerships.
It also supports ABFRL’s wholesale and B2B divisions that supply uniforms, corporate wear, and custom apparel to businesses.
Address
ABFRL Gurgaon Office
2nd Floor, Building No. 8, Tower C,
DLF Cyber City, Phase II,
Gurgaon, Haryana – 122002, India.
Key Functions
Sales and Distribution Management
Handles retail and wholesale distribution across Northern India.
Corporate Sales Division
Manages business-to-business partnerships for custom apparel.
Regional Marketing
Plans promotional activities and regional brand campaigns.
Customer Support and After-Sales Service
Addresses customer queries and loyalty programs.
Significance
The Gurgaon office plays a vital role in maintaining ABFRL’s strong presence in North India, ensuring seamless collaboration between retailers, customers, and supply chains.
ABFRL Office – Chennai, Tamil Nadu
The Chennai office oversees operations in Southern India, including Tamil Nadu, Kerala, and Andhra Pradesh. It focuses on managing retail stores, franchise partners, and local marketing initiatives.
Address
ABFRL Chennai Office
No. 115, Mount Road,
Guindy Industrial Estate,
Chennai, Tamil Nadu – 600032, India.
Key Functions
Retail Operations Management
Supervises day-to-day functioning of ABFRL retail outlets in the southern region.
Franchise Development
Onboards new franchise partners and ensures compliance with ABFRL standards.
Local Marketing Campaigns
Executes region-specific promotions and seasonal sales initiatives.
Supply Chain Coordination
Ensures smooth delivery of merchandise from warehouses to stores.
Also Read: Novel Offices in India
Significance
The Chennai office enhances ABFRL’s retail footprint in South India, ensuring consistent customer experiences across all fashion formats.
ABFRL Office – Kolkata, West Bengal
The Kolkata office manages ABFRL’s Eastern India operations. It supports the expansion of brands like Pantaloons and Peter England in emerging markets such as Odisha, Assam, and Bihar.
Address
ABFRL Kolkata Office
Ecospace Business Park,
Block 4A, 8th Floor, New Town,
Kolkata, West Bengal – 700156, India.
Key Functions
Regional Retail Management
Oversees store operations, staffing, and merchandising in Eastern India.
Customer Engagement and Loyalty Programs
Handles Pantaloons’ loyalty rewards and promotional campaigns.
Inventory and Logistics Management
Coordinates inventory flow from regional warehouses.
Financial Administration
Manages vendor payments and regional accounting.
Significance
The Kolkata office ensures ABFRL’s penetration into Eastern markets, serving as a critical hub for logistics and customer engagement.
ABFRL Office – Hyderabad, Telangana
The Hyderabad office supports ABFRL’s operations in Telangana and Andhra Pradesh. It focuses on digital retail integration, customer relationship management, and corporate training.
Address
ABFRL Hyderabad Office
Block No. 2, My Home Hub,
Madhapur, Hitech City,
Hyderabad, Telangana – 500081, India.
Key Functions
E-Commerce and Omnichannel Operations
Integrates online and offline shopping experiences for customers.
Training and Employee Development
Runs workshops for retail staff and store managers.
Customer Experience Management
Monitors feedback and implements loyalty initiatives.
Significance
The Hyderabad office plays an essential role in the company’s digital transformation journey, blending physical retail with online innovation.
How ABFRL Offices Work Together
ABFRL operates on a hub-and-spoke model where the Bengaluru headquarters acts as the command center, and regional offices in Mumbai, Gurgaon, Chennai, Kolkata, and Hyderabad execute brand strategies locally.
Each office is interconnected through an advanced digital platform that ensures transparency in supply chain management, performance tracking, and customer feedback. This collaboration enables ABFRL to maintain uniform brand quality while adapting to regional preferences.
Key Services and Divisions of ABFRL
- Madura Fashion & Lifestyle:
Houses brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England. - Pantaloons:
Manages India’s leading family fashion retail chain with stores across 300+ cities. - Ethnic and Luxury Wear:
Includes brands like Jaypore, Tasva, and Shantnu & Nikhil. - E-Commerce and Omnichannel Retail:
Offers digital shopping experiences through websites and apps. - Sustainability Division (ReEarth):
Focuses on eco-friendly operations and waste reduction.
Each division is supported by respective offices that handle sales, marketing, logistics, and innovation.
FAQs
Where is ABFRL headquartered?
ABFRL’s corporate headquarters is located in Bengaluru, Karnataka.
How many ABFRL offices are there in India?
ABFRL has major offices in Bengaluru, Mumbai, Gurgaon, Chennai, Kolkata, and Hyderabad.
Which brands come under ABFRL?
ABFRL manages brands like Louis Philippe, Allen Solly, Van Heusen, Peter England, Pantaloons, Jaypore, and Tasva.
What does the ABFRL Bengaluru office handle?
It serves as the company’s main headquarters, overseeing strategy, design, finance, and sustainability.
What is ABFRL known for?
ABFRL is known for its wide range of fashion and lifestyle brands and its leadership in organized retail across India.
Does ABFRL operate in rural markets?
Yes, ABFRL is expanding into Tier II and Tier III cities through its mass-market and ethnic wear brands.
Who is the CEO of ABFRL?
Ashish Dikshit serves as the Managing Director and CEO of ABFRL.
What is the Pantaloons division of ABFRL?
Pantaloons is ABFRL’s mass-market retail brand offering fashion for the entire family.
Does ABFRL sell products online?
Yes, ABFRL operates multiple brand-specific websites and e-commerce platforms.
Is ABFRL part of Aditya Birla Group?
Yes, ABFRL is a key subsidiary of the Aditya Birla Group.
Conclusion
ABFRL’s offices in India form the structural and creative backbone of one of the country’s most influential fashion enterprises. The Bengaluru headquarters drives innovation and sustainability, while regional offices in Mumbai, Gurgaon, Chennai, Kolkata, and Hyderabad ensure local market alignment, operational efficiency, and brand consistency.
Through its robust office network, ABFRL continues to redefine India’s fashion industry — blending design, technology, and sustainability to deliver exceptional customer experiences.
As India’s retail landscape evolves, ABFRL stands at the forefront of this transformation, shaping the future of fashion, one office and one brand at a time.
