Summary
SAS Online is one of India’s leading discount brokerage firms, offering cost-effective and technology-driven trading solutions to retail and professional investors. Since its inception, SAS Online has aimed to make trading more affordable, accessible, and efficient through its powerful online platforms and responsive customer support network.
This comprehensive article explores SAS Online offices in India, their locations, key functions, and operational structure, along with a detailed company overview. It also provides insights into the SAS Online back office, its features, and how it plays a vital role in managing clients’ accounts, reports, and transactions.
From its head office in New Delhi to its technology and support centers, each SAS Online location contributes to the firm’s mission of providing a seamless, transparent, and user-friendly trading experience to Indian investors.
Company Overview
South Asian Stocks Ltd., popularly known as SAS Online, was established in 2013 and has grown into one of India’s most trusted discount brokerage firms. Headquartered in New Delhi, SAS Online has redefined online trading by offering flat brokerage fees and high-speed trading platforms that cater to the needs of both active traders and long-term investors.
The company’s mission is to make trading in equities, derivatives, commodities, and currencies accessible to everyone by combining affordability with advanced technology. Unlike traditional brokers, SAS Online charges a flat Rs. 9 per trade model, allowing traders to save significantly on brokerage fees while executing high-volume transactions efficiently.
Over the years, SAS Online has become a popular choice for traders seeking transparent pricing, reliable platforms, and dedicated customer support.
Key Facts about SAS Online
- Full Name: South Asian Stocks Limited (SAS Online)
- Founded: 2013
- Founder: Shrey Jain
- Headquarters: New Delhi, India
- Industry: Financial Services, Discount Brokerage
- Memberships: NSE, BSE, MCX, and CDSL
- Products: Equity, Derivatives, Commodity, Currency, and Mutual Funds
- Clients: Over 70,000+ active traders across India
- Tagline: Trade Smart, Trade Simple
Vision and Mission
Vision:
To empower Indian traders and investors with technology-driven, cost-effective trading solutions that provide freedom, transparency, and control over their investments.
Mission:
To simplify stock market participation by offering intuitive tools, advanced analytics, and excellent customer support through a flat-fee brokerage model.
SAS Online’s focus on customer-centricity, automation, and transparency has made it a formidable competitor to larger players like Zerodha, Upstox, and Angel One.
SAS Online Offices in India
SAS Online operates primarily through its corporate headquarters in New Delhi while maintaining technology, compliance, and support divisions across other strategic locations. Each office plays a distinct role — from handling trading technology and risk management to managing the SAS Online back office system that provides real-time access to trade data and reports for users.
SAS Online Corporate Office – New Delhi
The SAS Online corporate office in New Delhi serves as the central hub of the company’s operations. It houses the executive team, customer service department, compliance division, and business development units. This office manages all regulatory, administrative, and operational activities while ensuring seamless coordination across departments.
Being situated in India’s capital gives SAS Online an advantage in connecting with regulators like SEBI and exchanges such as NSE and BSE, ensuring compliance with financial laws and market policies.
Address
SAS Online Head Office
South Asian Stocks Ltd. (SAS Online)
Mezzanine Floor, No. 17,
Nehru Place, New Delhi – 110019, India.
Key Functions
Corporate Leadership and Governance
Hosts top executives and management teams that drive corporate growth, investor engagement, and new initiatives.
Regulatory Compliance and Risk Management
Oversees adherence to SEBI and exchange guidelines to ensure transparent and ethical business practices.
Customer Service and Support
Provides dedicated assistance to clients regarding account opening, KYC, fund transfers, and trading issues.
Sales and Business Development
Manages partnership programs and affiliate networks to expand the company’s reach across India.
Marketing and Communications
Designs campaigns that promote new services, platform updates, and client education programs.
Significance
The New Delhi head office acts as the operational backbone of SAS Online, ensuring smooth business operations, client satisfaction, and strategic planning for future growth.
SAS Online Technology and Development Office – Gurugram, Haryana
The Gurugram office is the technology and development center of SAS Online. As trading and investing increasingly rely on digital platforms, this office focuses on innovation, platform security, and performance optimization.
It also develops and maintains SAS Online’s web and mobile trading platforms, API integration systems, and back-office management software.
Address
SAS Online Gurugram Office
SAS Tech and Innovation Center,
DLF Cyber City, Phase II, Gurugram, Haryana – 122002, India.
Key Functions
Software and Platform Development
Builds and maintains SAS Online’s trading platforms including Alpha Trader, Alpha Web, and Alpha Mobile App.
Automation and API Management
Develops automated trading APIs for algorithmic traders and fintech partners.
Cybersecurity and Data Protection
Implements encryption and security protocols to safeguard client data.
Back Office Integration
Manages synchronization between trading terminals and the SAS Online back office portal for seamless user experience.
Technical Support
Provides real-time assistance to clients experiencing technical issues with platforms or APIs.
Significance
The Gurugram office is crucial for SAS Online’s technological advancement. It ensures the company stays competitive by continually improving platform speed, user interface, and data analytics capabilities.
SAS Online Regional Support Office – Mumbai, Maharashtra
The Mumbai office serves as the company’s financial and customer engagement hub. Located in India’s financial capital, this office focuses on institutional relationships, customer acquisition, and trade support for western region clients.
It also acts as a bridge between the head office and various exchange authorities located in Mumbai.
Address
SAS Online Mumbai Office
Unit 503, Marathon Futurex,
Lower Parel, Mumbai, Maharashtra – 400013, India.
Key Functions
Client Relations and Institutional Support
Caters to high-net-worth individuals (HNIs), corporate clients, and institutional traders.
Trading and Settlement Coordination
Manages equity, derivatives, and commodities transactions for clients.
Back Office Query Handling
Supports users with back office queries related to reports, ledgers, and tax statements.
Investor Education and Training
Conducts investor awareness and online trading workshops.
Significance
The Mumbai office enhances SAS Online’s presence in the financial heart of India, facilitating partnerships with financial institutions and improving service accessibility for clients in the western region.
SAS Online Office – Bengaluru, Karnataka
The Bengaluru office acts as a regional service and analytics center. It focuses on data analytics, algorithmic trading research, and customer engagement for South India.
Being located in a tech-driven city, this office also explores partnerships with fintech startups and developers who integrate with SAS Online’s trading APIs.
Address
SAS Online Bengaluru Office
RMZ Infinity, Old Madras Road,
Bengaluru, Karnataka – 560016, India.
Key Functions
Market Research and Analytics
Analyzes market trends and user trading patterns for product improvement.
Algorithmic Trading Support
Assists traders and developers using APIs for strategy automation.
Regional Customer Support
Handles customer inquiries, KYC assistance, and onboarding for South Indian clients.
Educational and Partner Programs
Hosts webinars and events to educate traders about SAS Online’s platforms and features.
Significance
The Bengaluru office connects SAS Online with the growing fintech and trader community in South India, promoting innovation and data-driven growth.
What is the SAS Online Back Office
The SAS Online back office is one of the company’s most important tools for traders and investors. It is a secure web-based portal that gives clients access to detailed reports, trade summaries, profit and loss statements, holdings, and contract notes.
This platform serves as the digital backbone of SAS Online’s operations, ensuring transparency and accessibility for every transaction.
Also Read: Force Motors Offices in India
Key Features of SAS Online Back Office
Trade Reports and Contract Notes
Provides daily, weekly, and monthly trade summaries for all segments including equity, derivatives, and commodities.
Ledger and Fund Statement
Allows users to track funds, withdrawals, and deposits in real time.
Portfolio Tracking
Displays holdings, positions, and unrealized gains/losses with accuracy.
Tax Reports and P&L Statements
Generates reports for tax filing and performance analysis.
User Dashboard
Offers a comprehensive view of all accounts, orders, and trade performance metrics.
Secure Access
Ensures complete data privacy with two-factor authentication (2FA).
Significance
The SAS Online back office enhances user experience by promoting transparency, accountability, and efficiency. It empowers traders to analyze their portfolio performance and stay informed about every financial movement.
How SAS Online Offices Work Together
SAS Online follows an integrated operational model. The head office in New Delhi leads corporate strategy, compliance, and customer support. The Gurugram technology center develops and maintains trading platforms, while regional offices in Mumbai and Bengaluru provide client support, analytics, and institutional services.
The coordination between these offices ensures a unified experience for customers — from trading to reporting — backed by advanced technology and human expertise.
Key Products and Services Offered by SAS Online
- Equity Trading – Buy and sell shares across NSE and BSE.
- Derivatives Trading – Trade in Futures and Options at flat brokerage.
- Commodity and Currency Trading – Access MCX and currency markets through a unified platform.
- Mutual Funds and IPOs – Invest and apply online seamlessly.
- API-Based Trading – Automate trading with SAS APIs.
- SAS Online Back Office – Real-time access to reports, portfolios, and transactions.
- Margin Trading and Pledging – Benefit from funding solutions for active traders.
Why SAS Online Stands Out
SAS Online has carved a niche in India’s discount brokerage ecosystem with its flat Rs. 9 per trade model, making it one of the most affordable brokers in the country.
Its combination of powerful technology, personalized customer service, and transparent pricing gives traders more control and confidence. The company’s SAS Online back office further sets it apart by providing unmatched financial visibility and record management.
FAQs
Where is the SAS Online head office located?
The SAS Online head office is located at Nehru Place, New Delhi – 110019, India.
How many SAS Online offices are there in India?
SAS Online operates offices in New Delhi, Gurugram, Mumbai, and Bengaluru.
What is the SAS Online back office?
The SAS Online back office is an online portal that helps users track trades, funds, and reports in real time.
Does SAS Online charge brokerage per trade or percentage?
SAS Online follows a flat Rs. 9 per trade model across all segments.
Is SAS Online registered with SEBI?
Yes, SAS Online (South Asian Stocks Ltd.) is a SEBI-registered broker and member of NSE, BSE, and MCX.
Can I use SAS Online for intraday trading?
Yes, SAS Online offers advanced intraday trading tools through its Alpha Trader and Alpha Web platforms.
Is the SAS Online back office secure?
Yes, it uses encrypted connections and 2FA authentication to ensure security.
What services are managed from the Gurugram office?
The Gurugram office handles technology development, platform maintenance, and automation projects.
How can I reach SAS Online customer care?
You can contact customer care via phone or email available on their official website.
Does SAS Online have physical branches for trading?
No, SAS Online primarily operates online but provides support through its offices and digital channels.
Conclusion
SAS Online has become one of India’s most trusted discount brokers, combining affordability, transparency, and technology to deliver a seamless trading experience. The company’s head office in New Delhi anchors its business operations, while the Gurugram, Mumbai, and Bengaluru offices ensure that technology, analytics, and customer support are executed with precision.
The SAS Online back office stands out as a core component of its ecosystem, empowering users with detailed financial data, real-time reports, and complete transparency.
Through its offices and technology-driven approach, SAS Online continues to simplify trading for Indians, making markets accessible, efficient, and profitable for everyone in 2026 and beyond.
