In a world where digital fame rivals Hollywood stardom, YouTube remains the largest stage for content creators across the globe. From science educators to comedic storytellers, the platform has evolved from a casual video-sharing site into a cultural powerhouse.
But who is the best YouTuber in the world right now? Who holds the crown as the most popular YouTuber in the world in 2025?
In this blog, we dive deep into the 10 most-subscribed YouTube individuals globally as of Q2 2025. These creators aren’t just collecting views — they’re shaping entertainment, education, and even philanthropy. Let’s explore these digital legends who qualify as the world’s best YouTubers by subscriber count.
MrBeast (Jimmy Donaldson) – 399M Subscribers
Unquestionably, MrBeast is the most popular YouTuber in the world today. Known for his jaw-dropping stunts, generosity, and next-level video production, Jimmy Donaldson has revolutionized what it means to be a creator.
Launching his channel in 2012 at the age of 13, MrBeast originally gained attention for challenges like counting to 10,000. Today, his content includes massive giveaways, humanitarian projects, and large-scale entertainment like building “100 Wells in Africa” or giving away private islands.
Beyond his main channel, he also runs MrBeast Gaming, Beast Reacts, Beast Philanthropy, and more. He crossed 200 million subscribers in late 2023, 300 million in July 2024, and is still climbing.
His yearly revenue is estimated at $600–700 million, yet he continues to live in his hometown of Greenville, North Carolina — employing many locals for his production team.
Why he’s the world best YouTuber: He blends philanthropy with entertainment in a way no one else has, maintaining global appeal and jaw-dropping subscriber growth.
2. Like Nastya (Anastasia Radzinskaya) – 128M Subscribers
The youngest on this list, Like Nastya is the face of a global children’s empire. Born in 2014 in Russia, Anastasia moved to the U.S. where her family now manages her channel.
Focused on educational content and playful vlogging, her videos are dubbed in multiple languages, allowing her to reach children worldwide. From learning colors to visiting theme parks, her content is safe, engaging, and ideal for young audiences.
While she may be only a child, Nastya is undeniably a world famous YouTuber and the second most-subscribed individual globally.
Why she’s important: Nastya shows how family-friendly content can transcend cultures and languages to become a global brand.
3. PewDiePie (Felix Kjellberg) – 110M Subscribers
For nearly a decade, PewDiePie was the undisputed king of YouTube. The Swedish gamer turned cultural icon rose to fame with his “Let’s Play” videos, eventually expanding into vlogs, music, memes, and commentary.
His content has evolved with his life. In 2022, he moved to Japan and began posting lifestyle content. After becoming a father in 2023, his uploads became more infrequent — but his fanbase remains loyal.
He was the first influencer to hit 100 million subscribers, a feat once thought impossible. Even after being surpassed, he remains a pillar in YouTube’s history.
Why he’s still a top contender for world best YouTuber: Longevity, authenticity, and his ability to shift styles while retaining a loyal audience.
4. 김프로KIMPRO (Kim Dong-jun) – 106M Subscribers
KIMPRO is South Korea’s breakout YouTube sensation. Known for his comedic skits, financial advice, and vibrant visuals, he started his channel in 2022 — and in just three years, reached over 100 million subscribers.
Much of his success can be credited to his viral YouTube Shorts and high relatability, even among non-Korean viewers. His sisters also feature in his videos, adding a wholesome family dynamic.
What makes him special: He proves that niche, local-language content can still gain world famous YouTuber status with the right format and execution.
5. Alan’s Universe (Alan Chikin Chow) – 92.7M Subscribers
Alan Chikin Chow is one of YouTube Shorts’ biggest stars. With his channel Alan’s Universe, he creates episodic high school drama-comedy skits that are wildly popular with Gen Z and younger audiences.
His storytelling combines feel-good messages with sharp humor, often involving recurring characters. In 2025, he expanded his universe by launching a series on Roku, further blurring the lines between YouTube and traditional TV.
Why he’s a rising star: He brings cinematic quality to short-form content and leverages multiple platforms for massive reach.
6. A4 (Vladislav Bumaga) – 80.8M Subscribers
Hailing from Belarus, A4 (real name Vladislav Bumaga) creates challenge-based content similar to MrBeast but tailored for Russian-speaking audiences.
His channel’s breakthrough came in 2016 with “24 Hours in a Trampoline Centre.” Since then, he’s diversified into vlogs, pranks, and merchandise — all while holding tight to his loyal Eastern European fanbase.
Why he’s notable: As a world famous YouTuber in the Russian-speaking world, he showcases how regional creators can go global with the right niche.
7. Justin Bieber – 75.4M Subscribers
While not a traditional influencer, Justin Bieber was one of YouTube’s first musical success stories. He started by posting covers after losing a local singing competition — and was later discovered by his manager.
Though his uploads have slowed, his channel still gets millions of views from music videos and behind-the-scenes content. He paved the way for artists using YouTube as a launchpad for global fame.
Why he matters: A textbook case of YouTube turning everyday people into global superstars — and still one of the most popular YouTubers in the world in terms of musical influence.
8. UR · Cristiano (Cristiano Ronaldo) – 75.2M Subscribers
Global football icon Cristiano Ronaldo brings his athletic prowess to YouTube with personal content, behind-the-scenes training, and brand collaborations.
His video with MrBeast gathered over 59 million views, proving his magnetic presence even in the digital world.
Why he’s essential: Celebrity + sports + brand power = undeniable subscriber pull. He is a world famous YouTuber, even if not a full-time creator.
9. KL BRO Biju Rithvik – 72.8M Subscribers
This Indian content creator captures the hearts of viewers with family-centric short films, comedy sketches, and relatable vlogs. His rise is fueled by the explosion of YouTube Shorts in India — a country where Shorts dominate mobile watch time.
His skits often involve family life and cultural nuances, striking a strong emotional chord with Indian viewers.
Why he’s key to the list: He’s one of the fastest-growing Indian influencers on YouTube and a testament to the power of local storytelling.
10. Mark Rober – 68.5M Subscribers
Ex-NASA engineer Mark Rober is the face of science on YouTube. His videos — like building glitter bombs for package thieves or an indoor rollercoaster — are both educational and wildly entertaining.
He’s also the co-founder of #TeamTrees (with MrBeast) and founder of Crunchlabs, a STEM education subscription platform.
Why he’s a top pick for world best YouTuber: He proves that smart, thoughtful content can be just as viral as pranks or music.
Conclusion
If we’re going strictly by subscriber count, MrBeast is the undisputed answer to “who is the best YouTuber in the world?” But when you look at influence, impact, and content diversity, each of these creators brings something unique to the table.
From child-friendly content and music legends to comedy, education, and celebrity-driven channels, the most popular YouTubers in the world are shaping culture across continents — all through a screen.
FAQs
Who is the most subscribed YouTuber in 2025?
MrBeast, with 399 million subscribers.
Who is the most famous child YouTuber?
Like Nastya, with over 128 million subscribers.
Which musician has the most YouTube subscribers?
Justin Bieber leads among music artists, followed closely by Taylor Swift and Eminem.
Is PewDiePie still popular?
Yes, though no longer #1, PewDiePie remains one of the world’s most famous YouTubers with 110 million subscribers.
Who is the most popular Indian YouTuber right now?
KL BRO Biju Rithvik, with 72.8 million subscribers, is among the top Indian creators in 2025.
An avid blogger, dedicated to boosting brand presence, optimizing SEO, and delivering results in digital marketing. With a keen eye for trends, he’s committed to driving engagement and ROI in the ever-evolving digital landscape. Let’s connect and explore digital possibilities together.
